Top 10 Pharmaceutical Corporate Logos

Wednesday, February 3rd, 2010

Pharmaceutical corporate brand logos are unusually simple compared to other business-to-business segments. However, their market performance reiterates the widely used design rule of sticking to simplicity. Pharmaceutical branding holds more importance than ever before. Most drugs have difficult names that are neither memorable nor interesting enough to leave an impression. Companies cannot market a product whose name is not only difficult to spell but also to pronounce. In accord, pharmaceutical companies rely on simplicity and easily remembered brand names and trademark logos.

Here are the top 10 brand logos of Pharmaceutical Corporations…

 

1. 1. Procter & Gamble

2. Johnson & Johnson

3. Pfizer logo

4. Bristol-Myers Squibb logo

5. BASF Group

6. Abbott Laboratories

7. GlaxoSmithKline

8. Bausch & Lomb

9. DuPont

10. 3M

Pharmaceutical brands have evolved from being marketing and advertising deficient to strategizing promotion of every newly discovered drug. In the beginning, pharmaceutical companies were mostly sure of high ROI on their products due to which branding strategies were considered unimportant. Market competition and emergence of new medicines requiring wider exposure to doctors led way to intense efforts in ads. Today, patients are likely to remember a pharmaceutical company because of its brand image (simple and easy) rather than the actual name of the product.

If you want another creative but inspiring list of logos and reviews of company logos, leave a comment or subscribe to our RSS feed. You can also follow us on Twitter and Facebook! :)

Category: Graphic Design
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2 Responses

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