Tips to Make a Good Logo

Tuesday, March 2nd, 2010

Logos are the identification of brands and they play an important role in building an image for a company. As the time is changing and more and more new concepts are coming so the designs of the logos are also getting change. But the quality of a good logo is to remain stable and constant through out the tenure. No matter how much advance would be an era is. Those companies loose their identities that have played with their logos. It is not an easy task to make a logo that will grabs the attention of the customers at once. For this your designer must be creative and intelligent. Logos are actually sign language for your business and it is the visual icon which provides a separate identity tour brand. In this article I will be sharing some qualities to make a good logo and they are:

  • Catchy and have an instant impact
  • Simple
  • Unforgettable
  • Flexible
  • Stability
  • Build and strengthen your reputation as the professionals in your field

Now let us discuss these points with examples so it will clear all the confusions which might be arising in your mind.

 

Instant impact:

This logo is very catchy in nature because it is colorful. Olympics logo has never been changed and designers just add year and place in their parent logo according to the years that Olympics fall.

 

Simple:

An ideal logo is that which is simple in nature and conveys your messages at once. Nike is the best example of that and they have just used a “tick” mark for their logo and creating a very positive impact.
Logos are basically the communicating short cuts between you and your customers. They should be free of sizes meaning that it shouldn’t affect its length in any situation. Logos need to be able to look the same no matter how big they are.

 

Unforgettable:

After making your logo simple and attractive, the next thing is to make it memorable. You can make your logo memorable by using simple fonts like not to use more than two fonts in your logo and try to make the color scheme not that much funky. For the clarity of your logos its better to use sans serif fonts.

 

Flexible:

Logo must be so flexible that you can play with it and you can add tag line according to your products. For corporate logos it is better to have vector logos because this will not damage your resolution and can be used in both horizontal and vertical form.

 

Stability:

Logos must be stable in nature because if you keep on changing your logos so it will create confusion and will be frustrating for your customers. Coca Cola is the best example of that and they have never played with their logo as compared to Pepsi.

 

Professional look:

Your logo must looks like a professional and to attain this you have to follow the all above mentioned qualities.

 

Companies are recognized by the logos, the more the professional your logo is, the more and better identification of your company. So, don’t compromise on logos and always get your company logo design by the professional logo designing firms.

I hope it will be beneficial for my readers and I would appreciate your views. If you want another creative but inspiring list of logos and reviews of company logos, leave a comment or subscribe to our RSS feed. You can also follow us on Twitter and Face book!

Category: Graphic Design
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