Logos with negative beauty – Impressive and Clever Logos
I have been discussing many aspects of logos and how we can make them impressive and catchy as well as beautiful. Today I will be sharing negative logos beauty and they are not that much easy to design because it requires great amount of creativity and also the innovation in ideas. Negative space is the space around and between the solid colored graphics (subject) of any image. Also known as whitespace, negative space is often used in logo design to form interesting or relevant shapes/letters reflective of the nature of business. When used effectively, it often provides the strongest connection to the brand and logo concepts. Also, often the optical illusions created by the mix of the negative and positive spaces help focus the casual observer’s attention on certain parts of the logo, which the designer feels are important to highlight. This space often goes unnoticed, unless a creative designer is able to turn the negative space into a key element of the design. Logo designers often use negative space in a way that it becomes just as important as the positive space in conveying the meaning of the logo.
Now have a look at the showcase!
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Negative space is very important to any composition because it creates balance. It takes a designer’s very keen eye to be able to balance positive and negative space in any composition, and that is why it is a true talent when a designer is able to utilize that negative space to convey a message.
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Definitely some interesting examples of how to use whitespace to make the logo standout more and more dramatic.