10 Famous Corporate Brand Logo Evolutions

Monday, April 5th, 2010

Logos are the identification for the company and they speak world widely for your company and convey your desired messages at once. An excellent logo has the ability to cross many barriers and quality of a good logo can be measured by its success and failure. Your logo needs to be much more than just a distinguishing mark for your company. It must be an indication of quality, value, and reliability.

Have you ever noticed that why companies changes their logos and you must be familiar with the history of Pepsi that they did drastic changes in their logo to make a perfect identity. It will be really surprising for you to know that Volkswagen was a Hitler’s idea. In this article I have collected some famous corporate brands that have changed their logos to make an impressive impression on customers along with the little backgrounds.

Let’s have a look on them:

 

 

1. Apple

In the beginning Apple logo was entirely different from what it is today and firstly they have Isaac Newton picture who was sitting under a tree but gradually they realized the fact that shape is important rather than any other feature.

 

2. MasterCard

In the year 1969 it name was changed and from that time they have introduced two circles in their logo.

 

3. Mozilla Firefox

Firefox is one of the most using web browsers all over the world and they are a bit unlucky in the beginning because got some trademark issues and have to change their name and logo.

 

4. Shell

A very interesting fact behind the color scheme of SHELL and the red and yellow colors have an emotional bondage with the people of California because these two are the colors of Spain and California is the place where many Spanish settlements can be seen. Now Shell is well recognized all over the world and they are indentified just by their logo even without name.

 

5. BMW

BMW did not experimented that much with their logo and with time they just did simple up gradations to make it more effective. During World War 1 BMW used to supply planes to German army but after that they have changed their business.

 

6. Pepsi

Pepsi has done so many experiments with their logo and finally they have realized one thing that name of the brand is not that much important in the eyes of a customer so, that’s why they came with a globe sign in their logo.

 

7. Nokia

Nokia is in a completely new look now and in past they used to sell different products like of television, car tiers and shoes but now their business has been shifted to cell phones only.

 

8. Wal-Mart

Wal-Mart played with their logo a lot but now their current logo is more like of their first one meaning that the name is written without any gap but they have changed the font and kept the star in their logo as well and this gives a more stylish look to their logo.

 

9. Kodak

Kodak tried to simplify their logo and that’s why they have used red color to give a contemporary look.

 

10. Volkswagen

Personally I like their logo because it didn’t change that much and I really like the color scheme which they added in 2000. Hitler gave the idea of inexpensive cars because that time German economy was not that much stable and people can’t afford expensive cars.

 

Logo is an extremely important part of your foundation because you do build your brand image by that. Please share your corporate brand logo evolution with us and there are several other examples of that like of Ford, Mercedes, Canon, Nike and the list will be never ending.

If you want another creative but inspiring list of logos and reviews of company logos, leave a comment or subscribe to our RSS feed. You can also follow us on Twitter and Face book! :)

Category: Graphic Design
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6 Responses

April 5, 2010

It is nice one, the pic is very cool, i just wonder if the real matter also cool enough. I have got a watch which have nice photo but do not really good before, it is so bad…


April 5, 2010

All are very creative and eye-catching logos. Nice compilation. Thanks….


May 22, 2010

Various factors that needs to be considered when selecting a brand logo design; the company’s image and target audience are high on the list. Features of a business identity are unique symbols or drawings that identify the business. When a business creates a brand logo design, people are often willing to pay more for products or services of a make; they recognize and trust. Viewers associate your company with your services because of your corporate identity. Simple, original and easily recognizable drawings gives your business an immediate identification.

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May 22, 2010

Various factors that needs to be considered when selecting a brand logo design; the company’s image and target audience are high on the list. Features of a business identity are unique symbols or drawings that identify the business. When a business creates a brand logo design, people are often willing to pay more for products or services of a make; they recognize and trust. Viewers associate your company with your services because of your corporate identity. Simple, original and easily recognizable drawings gives your business an immediate identification.

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May 25, 2010

By developing creative logo designs from Logoian.com would ensure a solid foundation of marketing and promotional techniques for business. Characteristics associated with high quality business images are uncluttered images and text, minimal colors and elegant fonts. Size is another characteristic which underlines the quality of your corporate identity. Since it is included on all promotional material including business letterhead, presentation boxes and billboards.


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