Top 20 Auto Insurance Logos

Tuesday, January 5th, 2010

What makes an insurance logo stand out? The answer to this question is that it is a collection of design elements that reflect on trust. This increases brand loyalty and allows auto insurance companies to win new customers as well. Almost all logo designs of auto insurance companies follow the same guidelines of insurance logos.

This list was one of the harder “top 10” lists to compile. As you can see, I had to increase this list to top 20! There were just so many companies that deserved to be on this list. Here, is the final list of top 20 auto insurance logo designs.


1. Travelers

2. Titan Auto Insurance

3. Safeco Insurance

4. Geico

5. AIS Insurance

6. Mann Insurance Agency

7. Esurance Auto Insurance

8. GMAC Insurance

9. Rogers & Gray Insurance Agency, Inc.

10. The Hartford Financial Services Group

11. Metropolitan Life Insurance Company (MetLife)

12. TSC Direct

13. Progressive

14. AllState Insurance

15. Bristol West Insurance Group

16. Nationwide

17. Amica Insurance

18. American Family Insurance

19. ABC Insurance Agencies

20. Mercury Insurance Group

Even if you are not associated with the insurance field, there is a lot that can be learned by these logos. For instance, these designs focus on specific logo elements that portray emotions of safety, professionalism and more importantly hope and trust. Auto insurance logo designs give feelings of security as well as friendliness through which they can reel in potential policy holders. The above logos clearly demonstrate how simplicity can be used to communicate and invoke powerful emotional messages to a targeted market.

The above list included insurance companies that have decades of experience and also those that have been newly launched. There is a wide variety of auto insurance logos which are all attractive and certainly effective!

Category: Graphic Design
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