Redesign Your Logo – Recommended Approach For Surviving Recession
The recent credit crunch has brought about a serious melt down for even the big shots. A new approach to brand marketing and advertising is exactly what you need to win reluctant customers who have equally received the hit on their accounts. So, why should any company spend their precious savings on marketing when they are letting go of their employees due to lack of finances.
Most clients that had their brands redesigned wanted to connect with their potential customers through a more positive persona during the recession. Corporate brands have redesigned their packaging logos to make customers feel welcome and inviting in such difficulty times. Well, the ground reality is in order to win back customers you need to adopt the persona of “We feel your pain. Let’s work together.” These redesigned logos are livelier and more inviting to the customer to show their concern and support. In this post I will show you how present logos have been redesigned and adapted to give an inviting message.
Let’s make one thing clear, I am not aiming to classify logos as good or bad but rather to better convey you the new emerging concept.
Using Brighter Colors to Lighten the Mood:
Regardless, of what designers are saying regarding the strong>Tropicana redesigned logos, the use of brighter colors gives a refreshing and more vibrant image of the company. In the same manner, the Pizza Hut restaurant has also designed with minimizing the word content to only “The Hut” and with the use of brighter red and sharper white shades.
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| Use of Lowercase Fonts to Give an Inviting Message:
We all are well aware that the use of “upper case” fonts represents dominance, shouting and essentially a strong aggressive approach. Companies are seen to rebrand their logos to deliver a softer and hospitable message through lower case fonts. One of the best current redesigns is the Jack in the Box with loose typeface, while, the bold capital or upper case fonts in the old Kraft logo have been replaced with lower case fonts. |
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More Casual Appeal Instead of a Luxurious One: Perhaps the biggest rebranding of a corporate logo took place with the Pepsi logo when it was revamped after a drop of 2% to 5% sales in various categories. Similarly, Baby Johnson’s new logo is softer and more appealing. |
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Relevant Symbols That Better Covey your Message: The current economic meltdown has actually expanded the customer base of Wal-Mart. The current casual and more welcoming redesign is an excellent medium for a combating recession. The Fanta logo redesign is more irresistible and better conveys the refreshing concept of Fanta drink through the orange swirls and mediums. |
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Repackaging of Brands: Corporate brands want potential customers to feel good about themselves by acquiring pleasant things. In accord, a clean and simple with minimal embellishments on packages is likely to increase sales. |
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The redesigned logos illustrate a unique and fresh approach prevalent during the recession. After all, a good design can do wonders to your sales and overall profit margin.
Rebranding can be an extremely critical to survival of a brand in such hard times. After all, wouldn’t you compromise on your own favorite products in a tight budget? Retaining a consumer base is just as difficult if not more than building one.
In current economic crisis, rebranding is perhaps one of the more viable options that yields long term results and helps your brand survive in the short time.
If you have any suggestions, then kindly leave a comment.
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