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All About Google Instant Search: Is It An End to SEO?

Thursday, September 30th, 2010

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Today the topic with which I came up is completely of different nature and I am sure you will love this article. As we know that this is the era of globalization where on every step new inventions are done and on daily basis advancement is seen. To make the product is not only the task but to promote and to do marketing has become an important aspect of business. When talk about the new methods of marketing so then how could we can forget of SEO (search engine optimization). There is a debate going on “Is Google Instant Search the end of SEO?”…..So I believe that answer is “No, it isn’t.” This post is about Google Instant. You can see Company Logos Portfolio and enjoy more articles. With the passage of time social media got grasp in regards to business.

It didn’t take long for the online intelligentsia to get exactly the wrong angle on Google’s Instant Search. The theory is that because Google Instant provides a queue of suggestions, SEO is somehow no longer relevant. It’s a bit like saying to produce an omelet you don’t need chickens or eggs. If anything, the exact opposite is the case.

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Google Instant is a function of a search engine. It’s still a search engine, doing what a search engine does. Search engines have baseline protocols, and SEO happens to be the main driver of those protocols. Google Instant is basically an economic measure, improving the efficiency of the search engine for specific searches, not a new protocol. Google Instant is an enhancer of search engine capabilities, not a new search methodology.

Consider for a moment the billions of pages which a search engine is required to search to get its results. Can that be done efficiently, and are you likely to get your results, on the basis of a one word search? Obviously, no. Searches are structured on search terms, and good keywords, the basis of SEO, make these searches a lot more efficient.

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As usual, the rumors have come from that invaluable clique of grandstanding online “authorities” which has somehow managed to persuade it that a handful of search suggestions are all you need to run a global search engine. The idea would be pathetic, if it wasn’t so ridiculous. How and why would Google replace its underpinning SEO methods for searching the entire internet with a few suggested searches which couldn’t possibly do the job?

The irony is that Google Instant’s suggestions are nothing new. When the suggestion function came on stream ages ago, nobody said suggestions would replace SEO, because they obviously couldn’t. Google Instant effectively uses its suggestions as “pre-recorded” searches, which is why they’re delivered so fast.

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And what are the suggestions based upon? You guessed it, keywords and SEO, derived from (shock, horror) existing SEO-based search data. In other words, nothing much has changed re SEO, and Google’s figured out a way of making a large number of known searches a lot faster. That’s particularly useful, and also reduces the load on Google’s search engines, which can now handle a lot of searches much more efficiently. It’s good for consumers, particularly those with fast broadband, and saves a lot of typing and frustration. It should also be noted that the suggestions do their other job, providing search term options and alternatives people might not have considered, very well.

The whole idea of search engine optimization is to reduce the clutter, impose quality standards by, and structure searches efficiently. Those capabilities of search engines are essential for basic online functions. Everyone uses search engines very day, and the more efficient they are, the better. It’s good for business, because if you’ve got the right keywords and SEO profile, you’re quite likely to wind up in Google Instant’s suggestions.

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Hopefully, whoever decided Google Instant would replace SEO will get well soon. Meanwhile, stick to the SEO approach, because it’s the heart and soul of using the internet effectively. Each and everything has some positive and negative effects and it depend upon how we tackle them. So if you have made up your mind to use Google Instant so go ahead!

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Category: Search Engine Optimization

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