Archive for May, 2010

May 20th, 2010

Color Psychology in Logo Design

Just imagine this world with out any color or just try to think how world look would like if we diminishes all colors from it? I am sure definitely it will be giving dead look and meaningless world. Colors are very important part of our life and we have different association with different colors and bondage too. For particular occasions we have specific colors but they vary from one culture to another. Asians has a tradition to have bright color like red or maroon in their weddings but in Western world we mainly see white dress. So similarly colors are also important in logo designing because they speak for your company so they should communicate well with your audience.

For example, red light mixed with yellow light creates an orange color. A color resulting from a mix of two other colors is known as a metamer. Some colors, such as yellow and purple, cancel each other out when mixed and result in a white light. These competing colors are known as complements.

Just have a look at the showcase along with the description of color and background of logo:

 

Red:

Red is an intense color. It can summon conflicting emotions from blood and warfare to love and passion. It is often used in logo design to grip the viewer’s attention and has been known to raise one’s blood pressure or make people hungry.

Red Bull gets a double dose of red in its logo and is a great color choice for a logo that represents an energy drink company. The company markets the drink as, “Red Bull vitalizes body and mind” and “Red Bull gives you wiiings!”. Both of these phrases reinforce why red was an excellent color choice for the logo. By accenting the red with yellow a loosely analogous color palette is created for the brand.

 

Pink:

Pink is a feminine color that conjures feelings of innocence and delicateness. It’s a softer version of red that can stir up visions of little girls, bubble-gum and cotton candy. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine flare.

The color pink is very prominent in Mattel’s Barbie logo and supporting branding material. It is a fitting color for a toy that is marketed to little girls. The typeface compliments the color choice and helps to reinforce the brands positioning by giving the impression of a young girl’s handwriting.

 

Orange

Orange is made up of red and yellow and can represent attributes from each of those colors. Orange is less intense than red but still packs a lot of punch. It is more playful and youthful than red. You can commonly find it used in logos to create a playfulness or stimulate emotions and even appetites.

Nickelodeon: 1984 Tom Corey, Fred/Alan Inc., Scott Nash

Orange is a perfect color choice for Nickelodeon whose target audience is children. Orange is fun, lighthearted and youthful which reflects the TV channel’s programming. The design of the Nickelodeon logo supports the youthful theme with the paint spattered backdrop and playful typography.

 

Yellow:

Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and cowardice. Yellow is bright and highly visible which is why it can often be found on caution and other road signs. Yellow is often used in logo design to get attention, create happiness and warmth.

McDonald’s: 1962 Jim Schindler

We all know the successful McDonald’s franchise (aka The Golden Arches) and their slogan “I’m Lovin’ It”. Like Red Bull, McDonald’s uses a loosely analogous color palette. The difference is that McDonald’s is mainly yellow which fitting for this brand that focuses on children, playfulness and happiness. The red works well as an accent color and has been know to raise ones blood pressure and evoke hunger. Incidentally, this color combination has influenced many other fast food chains.

 

Green:

Green represents life and renewal. It is a restful and soothing color but can also represent jealousy and inexperience. You can often find it used in companies that want to portray themselves as eco-friendly.

Animal Planet: 2008 Dunning Eley Jones

Green is suitable logo color choice for a TV channel whose programming focuses solely on nature and animals. There’s a significant amount of controversy surrounding this logo. So whether you like the logo or not, I think we can agree that the various tones of green are right on for this channel. The color conjures up imagery of jungles, grasses and nature in general.
 

Blue:

Blue is calming and can stir up images of authority, success and security. Most people can say they like at least one shade of blue. It is probably the most popular color in logo design and can be seen extensively in government, medical and fortune 500 company logos.

IBM: 1972 Paul Rand

The blue in the IBM (aka “Big Blue”) logo represents a company that is non-threatening yet stable and established. When Rand redesigned the IBM logo he replaced the solid type with 8 horizontal bars to represent “speed and dynamism”. While the logo typically isn’t used in its original blue today, it is still a very prominent color in the IBM brand.

 

Purple:

Purple implies royalty, mystery, spirituality and sophistication. Because purple is the combination of red and blue, it has both warm and cool properties. The color purple can be found in many education related and luxury product logos.

Hallmark: Designer Unknown

The Hallmark company uses the slogan “When you care enough to send the very best.” The use of the color purple in the logo supports the marketing message of the company. It implies royalty, expense and sophistication which is reinforced by the crown icon that hovers over the type.
 

Brown:

Brown indicates nature, woodiness, and utility. Brown is used in logos related to construction and legal logos due to it simplicity, warmth and neutrality. “What can Brown do for you?” is the tagline for UPS which might be one of the most recognized brown logos.

UPS: 1961 Paul Rand and 2003 FutureBrand

UPS uses the color brown to differentiate itself from the competition (i.e., the USPS and FedEx). While the color may be received by many as utilitarian, boring or conservative, UPS has taken ownership of the color and used it as a point of distinction. In the 2003 redesign the introduction of yellow brings some warmth, friendliness and a certain richness to the mark.
 

Black:

Black is technically, the absence of all color. It’s a powerful and conjures authority, boldness, elegance and tradition. Black can be found in many logos for its boldness, simplicity and sophistication.

James Bond 007: Designer Unknown (© 1962 Danjaq, LLC and United Artists Corporation)

The James Bond 007 logo is solid black. The color choice for the classic spy movie’s logo works well. The color represents the authority, mystery and sophistication that is a part of 007 movies.

 

Grey:

Grey, is somewhere between black and white. From a moral standpoint, it is the area between good and evil. It is also known as neutral and cool. Grey is often used for the type within logos because it is neutral and works well with most other colors.

Swarovski Crystal: Designer Unknown

The logo for the luxury brand Swarovski, maker of lead crystal glass, is grey. The grey could be viewed to represent the lead that is a part of the product the company makes, but also represents the respect and authority that comes from the history of a company that has been around for over 100 years.

 

White:

White is the universal color of peace and purity. It can often be found in logos as reversed text or negative space.

Girl Scouts: 1978 Saul Bass

While green may be the more prominent color in the Girl Scouts logo it also uses the negative space to create the silhouettes of two faces. The combination of the silhouetted faces and the white create a certain purity and innocence in the logo.

 

As you can see these colors can be found in logos we know and recognize. Often the designer has considered the meaning of the colors when choosing the palette for the logo. Next time you’re designing a logo remembers to ponder the meaning of the colors you choose and do so wisely. Just remember, color psychology consists of culturally created ties that can change over time and location. It is by no means an exact science and is still largely based on anecdotal evidence.

Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

I hope you like that and will be looking to hear from your end. I will appreciate your views. If you want another creative but inspiring list of logos and reviews of company logos, leave a comment or subscribe to our RSS feed. You can also follow us on Twitter and Face book ! :)

May 19th, 2010

20 Best and Free Online Photo Editing Websites

Pictures, pictures and pictures!!! I am a big time photo freak and I love to take photographs. That’s why today I have decided to share my research of photos with my readers and hope you will find this article productive in nature and will learn some tips as well. There are a lot of online resources available where You can change, enhance and make funny photo editing without knowing and program like Photoshop. Maybe You want to be on magazine cover, want Your own personalized dollar or maybe just want to change Your mood? Now You can do it with just few mouse clicks and in few seconds. It is not necessary that adobe Photoshop is always available so for that purpose you can take help from other online photo editing sites. May be you will find some sites funny in nature and will enjoy working on them and some will give you a touch of professionalism. Photo Editing is always fun and its pretty essential if you want your pictures to look good. You can apply many cool effects that can make your photo look better and more enhanced.

I have collected 20 best and free online photo editing websites, let’s have a look now:

 

Flauntr.com

 

Pixlr.com

 

Lunapic.com

 

BeFunky.com

 

FunPhotoBox.com

 

Dumpr

While not all of templates are free, still there are enough to choose from.

 

WriteOnIt

Here you can easily create your fake pictures, captions and fake magazines (Wired, Playboy, Playgirl, Glamour, Time) and other funny jokes for you and your friends.

 

MagMyPic

There are 30 different magazines to choose from for now. You can select any of them and make an impressive, unique, custom fake magazine with ease and Your own picture – it’s simple as that!

 

Hollywood Hair Virtual Makeover

Try on the hottest celebrity hair and makeup looks!

 

Hairmixer

Lovely tool and it does exactly what it says in the image below.

 

Blingee.com

 

Photovisi.com

 

Pizap.com

 

Picnik.com

 

Drpic.com

 

Snipshot.com

 

Photoshop.com

 

Fototrix.com

Upload a digital photo to add fun effects and novelty layouts. FotoTrix have over 2,500 templates for your digital photographs! Make it look like you had your photograph taken with a celebrity or add some goofy props to spice up your photos.
 

 

ImageChef.com

 

Splashup.com

 

It’s easy – just upload image, choose effect, do some little tweaks and cool effect is achieved! Throughout this year several new fun websites have been released and become popular. After heavy research this is what I could come up with! I hope you have enjoyed while reading this article and if you have similar links so please post them in comments so that I can up grade my list and add more websites in that.

I will appreciate your views. If you want another creative but inspiring list of logos and reviews of company logos, leave a comment or subscribe to our RSS feed. You can also follow us on Twitter and Face book ! :)

May 18th, 2010

Freelance designer Business Cards

Business card is very essential in designer’s profession because you never know when you meet your next client and who will offer you some good and quality work. So keep in contact and looks professional you need to carry your business card with you. Freelancers need to carry business card because when meeting with clients and when in discussion their works came in so then that time business card is the key element which can speak on behalf of a designer. It is very important to make an impressive and effective business card because that card will be telling about your profession and also the qualities which you possess.

In this article I have tried to gather some good and inspiring business cards so that you will get an idea how you can design your business card and how much important it is to have.

Now let’s have a look on the list of freelance business cards and I just hope you will like the post and the cards as well.

 

Business Card – 1.

Bryan Connor – Business Card.

 

Business Card – 2.

Adriana Chionetti – Business Card

 

Business Card – 3.

Tom Mayes Design – Business Card

 

Business Card – 4.

Reshad Hurree – Business Card

 

Business Card – 5.

Fenson Jeremy – Business Card

 

Business Card – 6.

Erik Merkow – Business Card

 

Business Card – 7.

 

Business Card – 8.

 

Business Card – 9.

 

Business Card – 10.

 

Business Card – 11.

 

Business Card – 12.

 

Business Card – 13.

 

Business Card – 14.

 

Business Card – 15.

 

Business Card – 16.

Trent White – Business Card

 

Business Card – 17.

Jesse Chapo – Business Card

 

Business Card – 18.

Dennis Flinsenberg – Business Card

 

Business Card – 19.

Jessica Maus de Rolley – Business Card

 

Business Card – 20.

Sandrine Abraham – Business Card

 

Business Card – 21.

Osvaldas Valutis – Business Card

 

Business Card – 22.

Antony Wilcock – Business Card

 

Business Card – 23.

Jeff Claeson – Business Card
 

Business Card – 24.

Doug Miranda – Business Card
 

Business Card – 25.

Simona Pfreundner – Business Card

 

Not every type of business card has to have the name of the individual but it’s a nice personalized touch. A business card almost always has a business or organization name on it. The name of the individual or the name of the business or organization is usually the most prominent text element of a business card. A physical address or a mailing address or both are typical parts of a business card. If the company does business exclusively online or by mail, a physical address might not be a key element to include.

So next time when you are planning to design your business card make sure that you will take care of these things then you are guaranteed to have good opportunities and it will boost your work and passion too. I will be looking forward for your response and any topic you want me to cover so please feel free to share your comments. Keep enjoy reading!

If you want any other informative article just like this one so, leave a comment or subscribe to our RSS feed. You can also follow us on Twitter and Face book ! :)

May 17th, 2010

Local Restaurant and Mouth-Watering Restaurant Logos and Profiles

Dinning out for dinner or having fast food with friends is part of everybody daily’s life. I am just trying to figure out one thing that when ever we talk about restaurant logos why people think of big names? There are many local restaurants in our surrounding which are offering good quality of food as well as ambience. Then why to dine out at famous restaurants? May be many of my readers not agree with my point of view but it is just a thought which I have and shared with you people. In this article I tried to keep the balance between local and international famous restaurants and will be discussing their logos along with their profile. It will be totally different thing and you will enjoy. I have also attached some mouth watering restaurant logos so before reading I would advice you to have your bib or napkin with you because ultimately you will need that.

If the logo designer has done the job right, the logo should in fact say something concrete about what lays beyond the front doors. Now just check out the list below and enjoy reading!

 

1. The Lanai Local Restaurant Logo Design

This hotel is in Hawaii and the logo is the true reflection of the place as it has the flower in its logo which makes this logo impressive and beautiful in nature.

 

2. Aya Sofia

 

3. Bistro 3

“This is the ‘Futura’ of cuisine in Australia

 

4. Americano

 

5. Vamonos Logo Design

When you are in a mood to have some Mexican food so this is the good place to go with friends and as its logo is very colorful in nature and it has orange color which attracts the attention of viewers.

 

6. Big Restaurant Group

Looks like the weight of the “g” should have been increased to offset the reduction in size from the “b”. Either way, this is a great, bold, strong, clear mark. No questions about what they do and in what manner they do it. Excellent branding!”

 

7. Graham Elliot

This logo just has a chocolaty, drippy goodness to it

 

8. Braudbaer

This logo just has a chocolaty, drippy goodness to it.

 

9. Brickhouse

 

10. Julian

Everything is just right, balanced just so. You take the ordinary and make it exciting – just a little bit on the edge! The modified Futura with it’s clean lines works just great. If the colors moved a bit warmer towards brown or red, away from mud gray, I think it would be that much better.

 

11. Grande Province

This is the place where you need to go in formal dressing because of the atmosphere and the ambiance it has.

 

12 .Unums

This logo says so much with so little.

 

13. Big Al’s City Grill

 

14. Prufrock’s

I have to say that the designer of this logotype took the I-know-let’s-scan-in-a-coffee-stain and put-it-in-our-website-background to make-us-look-earthy-and-cool-cuz-no-one-thought-of-that-yet and has done something that makes me think they are cool because no one thought to put a coffee stain in a logomark, that I know if. I think it works great!

 

15. Gerards Restaurant

This logo feels like old World class come state-side. However, when I look at the ladies hand and the strange shape beneath her, everything starts getting skewed. There is a strange, ambiguous, incomplete feel to the drawing which the more I look at it, there more I feel unsettled.

 

16. Caminito SteakHouse

There is a lack of synergy in this logo. The typeface and the illustration aren’t connecting. Smooth and rough just kind of sitting next to each other. They don’t speak to each other.

 

17. Café Japengo

Consistently ranked among the best restaurants in San Diego, California, Café Japengo is a haven for adventurers seeking exotic creations and new taste sensations.

 

18. Lumiere

With its provocative blend of European sophistication, modern French sensibilities and Westcoast innovation, Lumière cuisine speaks a language all its own.

 

19. Amerigo’s Grille

Amerigo’s Grille owners Casey and Nancy Kosh have pioneered restaurants in two different North Houston locations and Amerigo’s Seafood & Pasta to great success and reviews.

 

20. Lazeez Signature

If you give a deep look at the logo so you can see that they have a smoke in gray color which gives the meaning of hot and sizzling food.

 

Logos play an important role in branding and from above mentioned logos you can well understand that logo is the true representation of your product and no matter whether it is targeting national or international market, all it has to be , must comprises of good and impressive logos. Whatever your restaurant is offering must represent in your logos or the environment of your place must speak out in your logos. Designers need to communicate with people and those who do, their logos are successful.

If you want another creative but inspiring list of logos and reviews of company logos, leave a comment or subscribe to our RSS feed. You can also follow us on Twitter and Face book ! :)

May 14th, 2010

20 Outstanding Out of Bounds Photoshop Manipulations

Out of bounds (OOB) photos are post processed photos where the contents are taken outside the boundaries, presented in creative 3-dimensional perspective. OOB photos can be achieved with some basic photo editing skills. Getting an interesting OOB photo depend largely on the photo angle and individual creativity. Photo manipulation is an art that requires a lot of patience along with the expertise in Photoshop. With our creativity and imagination, we can manipulate any photograph the way we want. Its all about how we use our imagination and properly understand the effects that can be achieved in Photoshop and other similar tools and employing them with a lot of experimentation. So the OOB images show a photo within another photo. The OOB technique is quite easy to implement if you have basic photo editing knowledge, some imagination and the right pictures.

Now just look at the list which I have gathered for my readers today:

 

1. Out of Bounds Seagull

 

2. Flower Dance

 

3. Out of Bounds Chanda Tea Cup

 

4. Out of Bounds Cigarette

 

5. Out of Bounds

 

6. Out Of Bounds and in Water

 

7. Out Of Bounds – Dog

 

8. Interactive

 

10. Out of Bounds – Wire

 

10. Bubble Hop OOB

 

11. But It Is, Like, Right There

 

12. Crosswalk sign

 

13. delfiner

 

14. Dragonfly OOB

 

15. Drew OOB Rock

 

16. Fair Fun OOB

 

17. Firework OOB

 

18. Your Timing Out

 

19. Yaoworat Road, Bangkok

 

20. Where’s he going?

 

You can create amazing Photoshop effects that will make artwork jump out of the frame, literally. Achieve the out-of-bounds effect in Photoshop relatively easily by using its two powerful tools of layers and masking. This effect can be used with photographs or to create surreal and fantasy illusions. You just need to make sure that’s election of image must be good because if your image will not grab the attention so then it will be failure for you. The best images for out-of-bounds effects are ones in which the subject is coming toward the viewer or has some movement of the body, such as a leg up in walking or an arm lifted up in an action.

I hope you like that and will be looking to hear from your end. I will appreciate your views. If you want another creative but inspiring list of logos and reviews of company logos, leave a comment or subscribe to our RSS feed. You can also follow us on Twitter and Face book ! :)

Get Adobe Flash playerPlugin by wpburn.com wordpress themes